![a background image of many products from famous consumer brands, with icons suggesting a video player over the top of them all and the words OTW Fannews No Place to Hide next to the play button]()
AdNews discussed the use of YouTube fandoms
as a marketing bonanza. "The quality of talent on display, and the reaction of fans got the point across about the premium content YouTube has to offer...Stuart Bailey, chief digital officer at OMD Australia, believes that, 'long gone are the days when clients would associate YouTube with
skateboarding cats and other such content. It now has content credential in spades. Google certainly flexed their ‘influencer’ muscles and showed that some of their YouTube talent are stars in their own right, with engaged and loyal audiences - some queuing from 6am to catch a peek of their favourite YouTube stars,' Bailey said. 'The trick will be how to tap into that talent to not only communicate with a brand’s customers and consumers but to add value and customised experiences.'"
