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A post at
Digital Book World discussed
lessons publishers should learn as the
eBook market matures. For one, they should "[a]cquire readers, not just authors. Editors already know to look for authors who have already found a following, however small, but while publishers are turning more attention to fan fiction communities, many aren’t being utilized to their full potential. Publishers tend to see writers of online fan fiction and original fiction, like those on Wattpad, as a means for sparking initial sales. But they can sometimes exceed that marketing function to emerge as strong, independent brands in their own right and should be approached accordingly from the get-go. Amanda Black’s Apartment novels and SJ Hooks’s Absolute novels both originated as Twilight fan fiction posted as online serials and are now among Full Fathom Five Digital’s best-selling titles."
